I started at eTalk, Bell Media’s flagship entertainment program, working my way from intern to Segment Producer. That early foundation in television shaped my instinct for storytelling — one that has since evolved across platforms, formats, and audiences.
Today, I’m a Los Angeles-based Creative Lead, Content Strategist, and Producer with 20+ years of experience across television, digital media, technology platforms, agencies, and consumer brands.
My path has taken me behind the camera as a strategist and producer, and in front of it as on-air talent and host — giving me a rare instinct for what works on screen from both sides.
Working at the intersection of storytelling, culture, and commerce, I help brands, founders, and creative teams shape content that resonates. From original programming and branded campaigns to social-first video and creator-led media, I translate ideas into content experiences that build brands, grow communities, and drive business results.
I’ve lived and worked across Toronto, Dubai, London, New York, Hong Kong, and Los Angeles, creating for global and local audiences across North America, Europe, the Middle East, and Asia. That cultural immersion taught me how a story needs to shift in tone, texture, and rhythm depending on who is watching.
Throughout my career, I’ve worked with organizations including Meta, Yahoo!, Ulta Beauty, MTV, Showtime Arabia, MuchMusic, Bell Media, and global beauty, fashion, lifestyle, hospitality, wellness, and entertainment brands.
Motherhood has also shaped the way I create — with more intention, perspective, and emotional clarity. Today, I partner with brands, founders, and creative teams to bring meaningful ideas to life through compelling storytelling.
Content Development
& Production
I lead content from concept through delivery — shaping ideas, building production plans, managing teams, budgets, timelines, talent, and creative partners across global campaigns.
With deep experience across social-first video, branded content, editorial storytelling, live formats, and 360 productions,
I understand how to turn strategy into content that feels clear, compelling, and executable. I bring structure to the creative process, building workflows, schedules, and production systems that keep teams aligned while protecting the integrity of the idea.
Social Content Strategy
I develop social-first content strategies that help brands show up with clarity, consistency, and purpose across platforms.
From editorial direction and content pillars to visual guidelines, platform strategy, creator formats, and publishing rhythms, I build systems that make content feel both intentional and sustainable. My approach blends storytelling, audience insight, and performance thinking — helping brands create content that strengthens presence, grows community, and supports business goals.
Creator, Commerce, & Live Content
Creator, Commerce & Live Content
I help brands develop content that moves between storytelling, community, and conversion — from creator-led campaigns and social commerce to live shopping, product storytelling, and platform-native video.
With experience across TikTok Shop, live hosting, branded partnerships, UGC, and shoppable content, I understand how to create content that feels engaging, credible, and commercially relevant.
My approach blends editorial instinct with performance thinking, helping brands turn products, people, and stories into content experiences that build trust and drive action.
I also put this into practice through Glow with Muna, a skincare and wellness platform I built from the ground up for women 40+ with melanin-rich skin. It is where my strategy, storytelling, production, and creator experience come together — proof that I do not just advise on the creator economy, I actively build within it.