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Ulta Beauty
Most recently as contract Senior Creative producer, I've creatively led end-to-end paid social media ad campaigns for beauty and lifestyle content, overseeing planning, budgeting, and delivery. The content mainly focused on Ulta Beauty's flag pole events, holiday and monthly themed promtions as well as editing and packaging influencer led content. The production approach was simple, from eye-catching 2D style edits, stop motion design to animation; all focused on the Ulta Beauty's KPIs. All assets were customized and reformatted per platform. I also provided leadership and guidance across all production phases to ensure stakeholder satisfaction. For more examples of my work, here.
LPM Restaurant & Bar
Creatively directed and managed the company’s global social media content strategy, content development, calendar and performance tracking. Spearheaded influencer talent sourcing, photo and video shoots at all the LPM restaurant locations in London, Hong Kong, Miami, Dubai and Abu Dhabi. You can view more work here.
DonniEye
Launched and managed global martial arts superstar Donnie Yen's fashion brand, DonniEye, on social media. Oversaw content strategy, coordinated influencer partnerships, organized photo and video shoots in Hong Kong, and produced diverse digital content, including photos, behind-the-scenes content, vlogs, and short-form videos across multiple digital platforms.
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