I'm a Creative Lead, Content Strategist, and Producer with 20+ years of experience spanning television, digital media, technology platforms, agencies, and consumer brands.
Working at the intersection of storytelling, culture, and commerce, I help brands, founders, and talent discover, shape, and share stories that resonate. From original programming and branded content to social-first campaigns and creator-led media, I translate vision into content experiences that build brands, grow communities, and drive business results.
Throughout my career, I've had the opportunity to work with global organizations including Meta, Yahoo!, Ulta Beauty, MTV, Showtime Arabia, and MuchMusic, developing content across North America, Europe, the Middle East, and Asia.
My expertise spans content strategy, editorial storytelling, creative production, audience growth, creator partnerships, and content optimization. I'm particularly passionate about building founder-led brands, developing content ecosystems that scale, and creating stories that leave a lasting impact.
Today, I partner with brands, founders, and creative teams across beauty, fashion, lifestyle, hospitality, wellness, and entertainment to bring meaningful ideas to life through compelling storytelling.
Content Development
& Production
I excel in overseeing end-to-end production processes for global productions, leading teams, managing budgets, sourcing talent, and coordinating timelines for multiple projects and 360 campaigns.
Proficient in all video formats, Adobe Creative Suite, and advanced storytelling techniques, I bring a comprehensive approach to content creation. I am highly organized, adept at establishing seamless workflows, managing content partners, and providing detailed schedules to ensure efficient and successful project execution.
Social Content Strategy
My expertise lies in developing comprehensive digital media content strategies that drive business success. This involves creating style guidelines, content standards, and enhancing a strong social presence. I'm proficient in producing various content formats, including videos, images, GIFs, infographics, and more. Additionally, I offer support in content planning and scheduling to ensure a well-organized and effective approach."
Content Creation + UGC
I have a deep passion for content creation and user-generated content (UGC), with a strong emphasis on creating content tailored for social media platforms. Throughout my career, I've been fortunate to collaborate with renowned international beauty and wellness brands through paid partnerships and affiliate programs. My skill set encompasses filming, scriptwriting, video editing, and on-air camera work. Additionally, I possess the ability to efficiently manage and source talent for various projects.
I've had the pleasure to work with
